Effective Ways to Advertise your Business By Sarah Miller
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The Small Business Branding Blog has a great new post about a Landscaper who is looking to sign up 100 new customer by next spring. Here is the list he made of effective ways to advertise his business for a very low cost:
- Send out a thank you email to all existing customers and alert them to my plans for next year.
- Join as many local online groups as possible. Many allow new members to introduce themselves.
- Call up landscapers who don’t have pesticide licenses and work out an affiliate deal with them to take care of their fertilizing and pesticide applications.
- Start writing an email gardening newsletter and heavily focus on local needs and resources.
- Offer free gardening classes just like a Tupperware party with someone hosting and bringing several friends over. Trust me, this beats giving free estimates.
- Film educational gardening clips using local people and host them on youtube.com. Include links to the most recent one in every email signature.
- Forget the website, almost no one visits the current one. Get listed in free local directories instead:
- Say hi to every neighbor of existing and new clients. Pesticide laws require neighbor notification. Why not knock on their door and say hi?
- Offer a travel savings discount to your customers if they help you get more work on their block.
- Say something new and always include a call to action. Everyone already knows landscapers cut lawns, mulch, top soil, prune, snow removal, bored yet, insect control, fertilize, retaining walls, mickey mouse, landscape design, irrigation, ponds, pavers, oy this is too much and this is only half of it!
While you are at it, don't forget to sign up with us here at QuoteCity.com and submit your contractor profile in our FREE Contractor Business Directory . This is another great way to reach your local customers online for less!
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